Sustainability Transformations Podcast

Hosted by Enock Ebbah

Exploring sustainability transformations. Inspiring positive change through expert insights and actionable strategies.

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About The Podcast

Welcome to "Sustainability Transformations," the podcast exploring sustainability through weekly conversations with leading experts. We discuss the economic, social, and environmental impacts of business practices, providing practical insights and real-world solutions. Each episode features in-depth interviews and dynamic discussions on the latest trends, tips, and strategies for sustainable transformation. Join us to learn from those making a difference and be inspired to drive positive change in your organization and community. Subscribe now!

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Sustainability Transformations

Welcome to “Sustainability Transformations,” the podcast exploring sustainability through weekly conversations with leading experts. We discuss the economic, social, and environmental impacts of business practices, providing practical insights and real-world solutions. Each episode features in-depth interviews and dynamic discussions on the latest trends, tips, and strategies for sustainable transformation. Join us to learn from those making a difference and be inspired to drive positive change in your organization and community. Subscribe now!

Summary

In this conversation, Kremena Yordanova discusses the importance of self-empowerment in decision-making and the need to utilize one's skills for a greater purpose beyond profit. She emphasizes the significance of engaging in meaningful conversations and recognizing where to invest personal resources.

Guest Bio

Today’s guest is Kremena Yordanova — a practical, purpose-driven fractional CMO who went from managing ship banks and guest safety as a cruise purser to spending 17 years leading teams at Adidas and Reebok. Born in the Balkans, raised for a few wild years in Siberia, and now based in Amsterdam, Kremena blends big-brand strategy with the wisdom of yoga and conscious leadership. She helps brands grow with soul — and she does it with integrity, humor, and heart. Contact:

www.kremenayordanova.com

www.linkedin.com/in/kremena-yordanova

Takeaways

We often seek permission from unqualified sources.

Self-decision is crucial for personal growth.

Engaging in meaningful conversations can enhance our lives.

Utilizing skills for a greater good is essential.

Profit isn't the only measure of success.

Feeling alive in conversations is a key indicator of purpose.

We should pour our resources into what truly matters.

Recognizing our skills can lead to better opportunities.

The right side of feeling good is about alignment with values.